New Hires & Promotions
South Padre Island, Texas – June 5, 2018 – The South Padre Island Convention and Visitors Bureau (CVB) has hired Travis Milum as Senior Sales Manager.
Travis is a graduate of Texas A&M University in College Station, Texas where he obtained a degree in Recreation, Park, and Tourism Sciences. While studying at Texas A&M, he focused his degree plan on destination experiences, event management, and how tourism can positively impact the well-being of a community.
In 2009, Travis was the Social Media Intern for the South Padre Island CVB, where he launched the bureau’s Facebook page. After working the State Association market as a Sales Manager for the Hilton Austin, Travis became the Outside Sales Representative for the South Padre Island CVB. In this role, he sold and serviced many high-profile conferences and established relationships and contacts with State Association Executives and meeting planners.
Most recently, Travis has been the Marketing Manager for Saffire, LLC, where he marketed the website and ticketing content management system to events, venues, and destinations. Additionally, he worked with over 40 associations across the United States as a sponsor and exhibitor at their annual conferences. He was also the main meeting planner for Saffire’s annual user conference.
“We are very pleased to have Travis join the meetings and conventions sales team at the South Padre Island CVB,” said Keith Arnold, Director of the South Padre Island CVB. “His strong sales background, knowledge of the Austin association market and Rio Grande Valley roots all combine to make him a valuable addition. Travis resides in Austin, literally in the middle of hundreds of Texas State Associations that hold meetings and conventions in the State of Texas. Those meetings and conventions are the core of our Island’s group business, especially midweek in the offseason months.”
South Padre Island, Texas – May 23, 2018 – The South Padre Island Convention and Visitors Bureau (CVB) has promoted former Business Development Director Mike Flores to the new position of Director of Marketing Research and Analytics.
Flores joined the Bureau 3 years ago with an outstanding academic record, culminating in an MBA from University of Texas–Pan American. He also achieved a distinguished military background in the United States Army, where he served as a 1st Lieutenant and completed a tour in Afghanistan. Flores was awarded a Bronze Star, an Army Commendation Medal and several other military medals and recognitions.
During his employment with the Bureau, Flores produced solid group sales and events economic impact for the Island and accelerated to the Business Development Director role, where he continued to excel as a department head and a member of the Bureau’s Senior Management team.
South Padre Island City Manager Susan Guthrie strongly supported the promotion and commented: “This position is an integral component of our efforts to improve the capacity of the CVB to fill key roles that support and grow the Island economy through increased numbers of visitors 12 months a year. Flores’ educational background and analytical skills clearly made him the right person for the position.”
As Director of Marketing Research and Analytics, Flores will play an active and integral role in the building of top-performing, database-driven, strategic marketing initiatives for sustaining and growing the essential economic impact of leisure travel, meetings and conventions, and special events for South Padre Island’s visitor industry centric economy. The growth of digital and social media marketing, and their fluid and evolving importance to the travel and tourism industry, has been the catalyst for the need to have a high level professional that provides insightful data that would measure the effectiveness of improving destination marketing efforts for South Padre Island.
About South Padre Island
With miles of white sand and clear emerald water, South Padre Island is Texas’ only tropical island paradise. Calm weather and more than 300 days of sunshine make South Padre Island a year-round destination offering a variety of nature tourism attractions, water sports and activities for the entire family. For more information visit www.sopadre.com